We employ solid, white hat SEO techniques that track the progress of your site on search engine rankings regularly. We adopt strategies and methods to increase those rankings and generate clicks and conversions. Organizations can expect to see the benefits of a basic search optimization strategy within 60–90 days depending on the competitiveness of their chosen keywords and market.
The first step we take is to audit the performance of your current website. We’ll dive into your Google Analytics and Google Webmaster tools to analyze key metrics such as page traffic, bounce rates, keyword usage, traffic sources, etc. We’ll also take a close look at your backend programming code to see where your site rates on important search optimization coding practices.
Keyword Research & Comparable Analysis
Keyword research and comparable analysis are important aspects of any optimization strategy. Using the proper keywords in your site is vital to driving traffic from the search engines. Online visitors will search for products or services with the help of particular keywords or keyword phrases. Your site may have the best information and the best services offered, but if the relevant keyword is not used, your efforts will be in vain. In fact, your site will not even be featured in a search engine. We’ll also analyze and identify best practices of similar organizations to yours who are consistently ranking high on search engines.
Content optimization is another key aspect of SEO. The content on your site should be relevant and updated on a regular basis in order to generate traffic to your site. When we begin SEO, we want to make sure your website design supports your content and helps visitors find information. You want to place information in key places. On-page optimization is a fancy term for making sure your web pages are designed to help your visitors quickly find the information they are looking for. Factors include metadata, descriptions, and titles of appropriate length. Our strategy involves looking at a list of over 30 on-page factors and making sure each page is set up appropriately.
When your website contains information that people find useful, many times they will link to it. That is why search engines look at how many links there are to a particular web page in order to determine how relevant that search term or phrase is to a particular web page. Link building from other websites is a method that marketers use for increasing the exposure and traffic they get to their website. It’s important to build links with websites that are relevant to your products, services, and industry.
Monitoring, Reporting & Adjusting
SEO is an on-going effort. It requires hands-on management to keep up with ever-changing Google requirements while staying ahead of other organizations competing for page one rankings. Our team will track data about rankings, referrals, links and more to help further refine your SEO strategy. Every month, we will supply you with progress reports showing the impact of your SEO efforts. Adjustments to on-page and off-page optimization will be recommended to further enhance search visibility.