Minnesota Department of Employment and Economic Development
DEED needed to seamlessly embed a marketing site within the state’s already dense and complex agency website in a way that would not lead to confusion, frustration, or lead to a lack of interaction with corporate relocation experts for the state of Minnesota.
The Minnesota Department of Employment and Economic Development (DEED) is the state's principal economic development agency. DEED programs promote business recruitment, expansion, and retention; international trade; workforce development; and community development.
As a state agency responsible for over 55 programs, DEED’s website is full of policies, program applications, and thousands of web pages. They needed to seamlessly embed a marketing site within the state’s already dense and complex agency website in a way that would not lead to confusion, frustration, or lead to a lack of interaction with corporate relocation experts for the state of Minnesota. DEED hired Nighthawk to create their new economic development website “JoinUsMN” that needed to have a very narrow focus and audience to assure that businesses looking to expand can find the website quickly and easily, access the information they need, and use the information to make their decisions to relocate their business to MN.
As demand increased for completely seamless website experience for DEED’s JoinUsMN site, we reevaluated DEED’s web strategies in order to meet these expectations. Throughout the project, we worked closely with various internal stakeholders comprised of executive, technical, and division workgroup teams. The end result was a newly designed and developed website that was designed with user experience front and center. The optimized, mobile-friendly website offers a customer-centric look and feel to make it easier to locate information and perform key user tasks. The new website is responsive and compatible with modern mobile devices and web interfaces.