Minnesota Department of Commerce
The Minnesota Department of Commerce needed to redesign their website in a way that was easier to use and focused on getting consumers and businesses the information they needed. They chose Nighthawk because of our in-depth knowledge in website planning, Tridion, user experience (UX) research, architecture, design, and implementation.
Minnesota Department of Commerce Website
The Minnesota Department of Commerce protects the public interest through a broad range of regulations and programs. Whether you’re filling up on gas, purchasing a home, working to reduce energy consumption, or rebuilding after a disaster, the Department of Commerce is with you every day. They oversee more than 40 industry areas in Minnesota and license about 250,000 professionals and businesses to ensure that their services and products are fair, accessible and comply with state laws.
The Minnesota Department of Commerce needed a new digital front door with a modernized website that is easier to use and focuses on getting consumers and businesses the information they need. In reimagining the website, Commerce put an emphasis on obtaining feedback from users to improve the experience of Minnesotans in their digital interactions with the Department. The new design needed to offer users easier access to find information and take actions, ranging from applying for Minnesota’s Energy Assistance Program, to renewing a license, or filing complaints about businesses in the more than 40 industry areas that Commerce oversees.
The goal of this project was to focus on the user experience (UX) research through improved website functionality, navigation, design, and content strategy. We conducted research and discovery examining the existing interface features and navigation elements, including research with external and internal stakeholders, closed- and opened-card sort exercises, and interviews with diverse Commerce site users. Research findings were documented and used as the basis for the development of the new information architecture, content strategy, and design. The new website features a home site and six topical subsites designed based on feedback from website users.