Enhancing Quality of Life in Minnesota
The Minnesota Department of Agriculture (MDA) website is a portal to communicate important information to farmers, agricultural businesses, the general public, and employees.
Minnesota Department of Agriculture Website
The Minnesota Department of Agriculture (MDA) has served the state of Minnesota for more than 125 years. The work they do touches every Minnesota citizen every day. Their mission is to enhance all Minnesotans’ quality of life by equitably ensuring the integrity of the food supply, the health of the environment, and the strength and resilience of the agricultural economy. Their three general areas of responsibility include protecting the food supply, protecting natural resources, and cultivating the agricultural economy.
The Need
The MDA website is a portal to communicate important information to farmers, agricultural businesses, the general public, and employees. Internal and external feedback received from customers and stakeholders provided the business justification to support a complete redesign of the existing MDA website.
The Solution
As demand increased for completely seamless website experiences, we reevaluated their web strategies in order to meet these expectations. Throughout the project, we worked closely with various internal stakeholders comprised of executive, technical, and division workgroup teams. The end result was a newly designed and developed website that was designed with user experience front and center. The optimized, mobile-friendly website offers a customer-centric look and feel to make it easier to locate information and perform key user tasks. The new website is responsive and compatible with modern mobile devices and web interfaces.
