The Minnesota Department of Agriculture’s (MDA) website is a portal to communicate important information to farmers, agricultural businesses, the general public, and employees. Internal and external feedback received from customers and stakeholders provided the business justification to support a complete redesign of the existing MDA website.
As demand increased for completely seamless website experiences, MDA hired Nighthawk Marketing to reevaluate their web strategies in order to meet these expectations. Throughout the project, we worked closely with various internal stakeholders comprised of executive, technical, and division workgroup teams.
The end result was a newly designed and developed website that was designed with user experience front and center. The optimized, mobile-friendly website offers a customer-centric look and feel to make it easier to locate information and perform key user tasks. The new website is responsive and compatible with modern mobile devices and web interfaces.