Higher
Education
to universities, colleges, schools,
and academic institutions.
Universities, colleges, schools, and academic institutions across the country need to demonstrate why they provide the best value for an extraordinary education. They have to quickly adapt to meet the emerging needs of prospecting and current students, along with faculty, staff, parents, alumni, and the business community they proudly serve. The most effective way to communicate with key audiences is through an innovative web that has user-friendly navigation and contains relevant, engaging content. Common traits for the best education websites are responsive, attractive, flexible, vibrant, and accessible.
At Nighthawk Marketing, our main focus is on website design and digital marketing solutions. We leverage web technology and current design principles to increase awareness of and familiarity with your institution.
Results-oriented services based on more than 20 years of hands-on experience.
Nighthawk offers expertise in higher education procurement processes and practices, as well as holds numerous contracts.
Our Higher Education Case Studies
College of Design (CDes)
University of Minnesota
Design for Good, Justice & the Future
BioStats4You
University of Minnesota Medical School
Statistical Resources for Non-Statisticians
CRSC
University of Minnesota Medical School
Accelerating Discoveries Toward Better Health
Flex Monitoring Organization
Evaluating Medicare Impacts
ResDAC
Making CMS Data Accessible
Our Higher Education Capabilities
Website Design, Development & Support
We focus on human-centered website research, design, and development that creates meaningful, relevant user experiences. Our expertise is open-sourced content management systems, with heavy emphasis on Drupal, Umbraco, Tridion, Kentico, and WordPress.
Accessibility Compliance
Backend Development
Content Audit
Content Development
Content Migration
Discovery & Consulting
Frontend Development
Information Architecture (IA)
Project Management
Quality Assurance & Testing
Site Hosting
Staff Training
Technical Support
User Experience Research (UX)
User-Centered Design
Wireframing
Video Production & Animation
We produce award-winning videos that captivate, educate, and engage your viewing audience. Our video crew has extensive experience creating testimonial, interview, animation, training, drone, and demonstration short-form videos.
2D/3D Animation
Accessibility Compliance
Aerial Footage
Audio Descriptions
Closed Captioning
Custom Graphics
Discovery & Consulting
Language Translation
Project Management
Screen Recordings
Script Writing
Storyboard Design
Video Editing
Whiteboard Animation
Marketing & Outreach
We develop and manage results-driven strategies that promote program awareness and showcase benefits and values. Many of the programs we support are funded by either state or federal grants.
Brand Development
Collateral Development
Feasibility Studies & Audits
Marketing Research
Media Planning & Buying
Program & Marketing Audits
Project Management
Public Awareness
Search Marketing (PPC)
Social Media Management
Strategic Marketing Plans
Strategy Consulting
Our Higher Education Contract Vehicles
UNIVERSITY OF MINNESOTA U-WIDE DRUPAL CONSULTANT – #U256.2019.2
University of Minnesota units moving to Drupal will be able to Nighthawk as a consultant through University-wide contracts. University IT has selected consultants with whom to enter into University-wide contract(s). These consultants will be available to collegiate and non-collegiate units, at University-negotiated rates, to assist with the move from their current web content management system to the University-wide Drupal platform, and to help with website development and implementation.
Some of the consultant services that Nighthawk offers that will be available include:
• Drupal website development
• Custom Drupal responsive theme development
• Drupal website design
• Custom template design
• Drupal best practices implementation
• Migration from current web content management solution to University-wide Drupal platform
• Incorporation of usability and accessibility features in website design
• Design websites for mobile devices
• Design websites with integration to social media
• Quality Assurance (QA) design and testing
• Database incorporation in website design
• Build websites capable of being efficiently maintained in-house after migration
FEDERAL GSA MAS MASTER CONTRACT #47QRAA18D00CN
Our GSA MAS Information Technology & Professional Services master contract allows for procuring of simple to complex fixed-price, time and materials, or labor-hour services. Nighthawk Marketing is an approved contractor under the following SINs:
GSA MAS Information Technology – IT Services
• 54151S/54151SRC: Information Technology Professional Services
• 54151HEAL/54151HEALRC: Health Information Technology Services
GSA MAS Professional Services – Marketing and Public Relations
• 541511/541511RC: Web Based Marketing Services
• 512110/512110RC: Video/Film Production
• 541922/541922RC: Commercial Photography Services
• 541430/541430RC: Graphic Design Services
• 541613/541613RC: Marketing Consulting Services
• 541910/541910RC: Marketing Research and Analysis
• 541810/541810RC: Advertising Services
• OLM/OLMRC: Order Level Material
Supporting Grant-Funded Research Programs
Federal and state grants are a great way for the government to support research ideas and projects focused on public services and stimulating the economy. Grants support critical recovery initiatives, innovative research, and many other programs listed in the Catalog of Federal Domestic Assistance (CFDA). Nighthawk Marketing has experience working with universities and colleges on federal and state funded programs.
to work
with us?
1300 I Street NW, Suite 400E,
Washington, DC 20005