Design for Good, Justice & the Future
The University of Minnesota's College of Design needed an experienced web agency to develop, design, implement, and provide technical services to improve their web presence. They chose Nighthawk because of our in-depth knowledge in website planning, Drupal CMS, user experience (UX) research, architecture, design, and implementation.
University of Minnesota’s College of Design Website
Through rigorous commitments to creativity, diversity, and advancing technologies, the University of Minnesota’s College of Design uses innovation and education to address emerging issues, identify problems, frame creative approaches, and generate solutions — all while adhering to socially responsible, sustainable principles and inclusive, collaborative design processes.
The Need
The College of Design needed an experienced web agency to develop, design, implement, and provide technical services to improve their web presence. They wanted a vendor that had in-depth knowledge in website planning, research, architecture, design, and implementation. This included specialists for usability, accessibility, graphics, navigation, analytics, content strategy, and search engine optimization. The primary audiences for this site were prospective students. Current students were a secondary audience along with college employees, alumni, benefactors, community partners, employers, and the media.
The Solution
To effectively communicate with their key audiences, the redesigned website had to have an effective information architecture, user-friendly interface, relevant content, and of course reflect a custom design. The website complied with existing federal and Minnesota State website accessibility laws/rules/guidelines.
