Empowering Inclusion: Shaping The University of Minnesota's Digital Gateway to Equity and Diversity
The University of Minnesota's Office for Equity & Diversity (OED) needed an experienced web agency to develop, design, implement, and provide technical services to improve their web presence. They chose Nighthawk because of our in-depth knowledge in website planning, Drupal CMS, user experience (UX) research, architecture, design, and implementation.
University of Minnesota’s Office for Equity & Diversity Website
The Office for Equity and Diversity (OED) works with campuses, colleges, units, and departments systemwide to create an inclusive environment where all members of the University of Minnesota community can thrive. OED is comprised of seven offices and seven major initiatives that provide critical services and support to students, faculty, and staff.
The Need
The University of Minnesota’s Office for Equity & Diversity (OED) team needed an experienced web agency to develop, design, implement, and provide technical services to improve their web presence. They wanted a vendor that had in-depth knowledge in website planning, research, architecture, design, and implementation. This included specialists for usability, accessibility, graphics, navigation, analytics, content strategy, and search engine optimization.
The Solution
To effectively communicate with their key audiences, the redesigned website had to have an effective information architecture, user-friendly interface, relevant content, and of course reflect a custom design. The website complied with existing federal, state and Minnesota State website accessibility laws/rules/guidelines.
