Protecting Minnesota's Water & Soil Resources
The Minnesota Board of Water & Soil Resources (BWSR) is the state's soil and water conservation agency, and it administers programs that prevent sediment and nutrients from entering Minnesota's lakes, rivers, and streams; enhance fish and wildlife habitat; and protect wetlands.
Minnesota Board of Water & Soil Resources Website
The Minnesota Board of Water & Soil Resources BWSR improves and protects Minnesota's water & soil resources and implements State of Minnesota soil and water conservation programs and wetland policies through a statewide partnership.
The Need
BWSR’s website is a portal to communicate important information to local organizations, private landowners, employees, and the general public. Internal and external feedback received from customers and stakeholders provided the business justification to support a complete redesign of the existing BWSR website.
The Solution
As demand increased for completely seamless website experiences, we reevaluated their web strategies in order to meet these expectations. The overarching strategy was to guide visitors to their desired destinations with clearly defined and consistent navigation across the site. Users needed a visitor-centric, rather than organization-driven, information architecture and navigation. Throughout the project, we worked closely with various internal stakeholders comprised of executive, technical, and division work group teams. We wanted the website to be a model of accessible and user-centric design. The design is responsive to adapt to all devices and screen sizes. We used a modular, component-based approach to design to allow for greater customization.
