Evaluating Medicare Impacts

Nighthawk conducted user research, completed user experience (UX) research & design and built a custom Drupal CMS platform for the leading rural health research tracking program in the United States.

Flex Monitoring Organization Website Drupal CMS Healthcare

Flex Monitoring Organization Website

Funded by the U.S. Federal Office of Rural Health Policy, the Flex Monitoring Organization is run by a consortium from the Universities of Minnesota, North Carolina-Chapel Hill and Southern Main to evaluate the impact of the Medicare Rural Hospital Flexibility Grant Program known as the Flex Program.

The Need

The Flex Monitoring organization needed an experienced web agency to develop, design, implement, and provide technical services to improve their web presence. They wanted a vendor that had in-depth knowledge in website planning, research, architecture, design, and implementation. This included specialists for usability, accessibility, graphics, navigation, analytics, content strategy, and search engine optimization.

The Solution

To effectively communicate with their key audiences, the redesigned website required an effective information architecture, user-friendly interface, relevant content, and of course reflect a custom design. We established guidelines for style and visual look for the new website based on brand guidelines and messaging. All designs utilized the color palette specified by the Flex Monitoring organization and reflected the overall brand.