Responsive Web Design is Gaining Popularity

Responsive Web Design is Gaining Popularity

Responsive web design is all about creating a single website that functions across a broad range of devices and browsers. This wide range of functionality is especially important when it comes to mobile and tablet devices. The end goal is to provide a unified experience that can be enjoyed in the same exact manner on any PC, tablet or mobile device. Responsive web design promises to play an important role in the way many companies approach their web development.

Reaching out to different audiences

Website design isn’t just for desktops and laptops anymore. A growing number of people are accessing their favorite websites using smartphones, tablets and other mobile devices. As of 2009, over 800 million people chose to access websites via mobile device and according to a recent comScore survey, that number is set to grow to 1.9 billion by 2015. As time goes on, mobile internet users are slated to outpace their desktop counterparts by a large margin. The diversity of the emerging digital market is a challenge that web developers face on a constant basis.

Many devices, one website

Web development for a variety of browsers and devices was always an uphill battle. In the past, it was acceptable to create different versions of a single website in order to accommodate a broad range of different browsers and devices. Differing standards made compatibility across the board uncertain, resulting in scenarios where a website would work just fine on one browser, but appear broken on the other. Current trends are ensuring that such scenarios become a thing of the past. Most of the major web browsers offer support for HTML5 and CSS3. With these two important tools at the disposal of web designers and developers, the idea of compatibility across a range of devices becomes much easier to attain.

Features of responsive web design

Responsive web design elements utilize CSS3 in a variety of ways. By using CSS3 to detect the resolution size of the browser, it becomes possible for a single website to conform to the various screen sizes and resolutions used on a variety of mobile and tablet devices. Fluid CSS-based styles create a flexible grid that easily conforms to any screen size or resolution without disrupting the overall appearance of the site and its contents. The prospect of a single coding standard brings a tremendous benefit in regards to web development and overall website performance. HTML5 eliminates much of the need for several confusing coding languages just to provide users with acceptable functionality. With this in mind, web designers and developers can create a website with flexibility for multiple devices, but also increased performance.

Advantages of responsive web design

One major advantage of responsive web design is its flexibility in regards to screen resolution. As mentioned before, the user experience is replicated in the same exact manner over a broad range of tablet and mobile devices, eliminating the need for separately designed websites. With only one single website to deal with, businesses can save money on development and devote more of their resources elsewhere. Improved SEO is another reason for those involved in web development to take advantage of responsive web design. With a unified online presence, it becomes easier for Google and other top-tier search engines to effectively crawl online content, resulting in an improved organic search engine ranking.

The time is now to switch to responsive web design

The market for mobile devices continues to grow along with a corresponding rise in mobile Internet use among tablet and mobile device users. This burgeoning market is poised to become the dominant factor in terms of website use in only a matter of years. A single user experience will be the new standard for all digital consumers for the foreseeable future. Being at the forefront of this digital paradigm shift is the key to gaining the upper hand in a highly competitive digital market.

To learn more about how responsive web design can improve website visibility and user experience, contact Nighthawk Marketing, a Minnesota digital marketing agency in Minneapolis St. Paul. Our Minnesota web design agency can help answer any questions, along with providing you an estimate and timeline for creating a dynamic responsive website for your company.


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