Minnesota is banking that regenerative medicine, where the body heals itself, is the future of advancements in medicine and healthcare in the 21st century. To that end, the State of Minnesota has funded initiatives to further research, biotechnology business, and education for a healthcare workforce to support regenerative medicine for the next several years. Board members from Regenerative Medicine Minnesota (RMM), a collaboration between the University of Minnesota and the Mayo Clinic, selected Nighthawk Marketing to develop a website and outreach strategy to support this important work.
Our approach included a vibrant color palette to promote energy, content development and a unique web design that promotes user engagement and exploration of content. The responsive design, based on a Bootstrap foundation, quickly adapts to each user’s screen size. In addition, we used Drupal for the CMS. This allows easy updating of content and an infrastructure for adding additional content and functionality into the future. After the site was launched, we continued to work with RMM to provide maintenance and technical support services.
Web Frontend Development
Web Backend Development
Search Engine Optimization