Search marketing, also known as pay-per-click or PPC advertising, can be a fantastic internet marketing strategy. Our search marketing specialists are Google certified professionals in the fields of AdWords, optimization, and analytics. Individual qualification demonstrates a proficiency in AdWords and can only be obtained from passing Google’s certification exams. Our search marketing team will handle all the details covering account setup, campaign management, customer support, and detailed reporting.
Reach More Customers
We can help you target new audiences searching the internet. Google allows you to display ads that are related to your targeted keywords. PPC advertising is simply another optimization tool which can be adapted to drive traffic and qualified leads to your website and to make your website search-engine friendly.
Get Measurable Results
With pay-per-click, you only pay if people click on your ads. This means every dollar you spend goes towards bringing in new prospects.
Spend What You Want
It’s easy to decide on a budget that works for your organization. You can even target your specific geographies to get the most bang for your buck. Google uses an auction type mechanism that automatically sets the price of the click based on how many advertisers are interested in bidding for a particular keyword. For example, if a large number of businesses are interested in bidding, the price for each click is higher than if there are just a few competitors bidding. High competition means higher pay-per-click prices.
Reinforce Your Message
Make all of your marketing efforts work together by complementing direct mail, email, and social media campaigns with search marketing.
Google Ad Grants for Nonprofits
We work with 501(c)(3) nonprofit organizations in helping them secure and manage Google Ad Grants. Google Ad Grants empower nonprofit organizations, through $10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.com. There are some rules and restrictions for obtaining and keeping the grant. Contact us for more details.