The RMM Board of Directors, whose co-chairs include leadership from the University of Minnesota and Mayo Clinic, needed to create a new website and produce a series of grant videos, so all Minnesotans could be informed of the organization's work.
The State of Minnesota
has a history of pioneering the future of medicine. The Minnesota State Legislature allocated funding for research, commercialization, and clinical translation initiatives that improve or increase access to scientifically proven regenerative medicine throughout the state. The funding created an organization called Regenerative Medicine Minnesota (RMM).
RMM funds revolutionary advances in scientific research, bio-business and education relating to regenerative medicine. The RMM Board of Directors, whose co-chairs include leadership from the University of Minnesota and Mayo Clinic, needed to create a new website and produce a series of grant videos, so all Minnesotans could be informed of the organization's work.
Since this was a new organization, it was critical to quickly establish an online presence that would set the foundation to this amazing mission. The two highest priorities were designing a professional website and producing grant recipient videos.
New Responsive Design.
The new website required an updated, modern look and feel that was responsive to mobile use. The site was designed for all major mobile browsers and devices (iOS and Android). It was compatible with all major desktop/laptop browsers.
Grant Recipient Videos.
Each year, RMM awards more than a dozen grants to researchers, bio businesses, and educators who are focused on regenerative medicine. Each recipient has both a professional and personal vested interest in their project. It’s our goal to bring that out in a compelling and meaningful story. We created a series of researcher interviews that highlighted each grant-funded research program. The challenge for us was to mindfully blend technical and common language into one video that would be viewed by a wide audience with varying medical savvy.
Annual Celebration Event.
At the end of each year, RMM hosts an annual get together to honor the work of the grant recipients. For this event, we created a celebration video showcasing their work and commitment to furthering medical research.
WIREFRAME & PROTOTYPE
RESPONSIVE WEB DESIGN
TESTING & QA
ANALYTICS & OPTIMIZATION
INFORMATION ARCHITECTURE DESIGN
ONSITE VIDEO DIRECTION