[Case Study]
Pioneering
the Future
of Medicine
The RMM Board of Directors, whose co-chairs include leadership from the University of Minnesota and Mayo Clinic, needed to create a new website and produce a series of grant videos, so all Minnesotans could be informed of the organization's work.
[The Story]
The State of Minnesota
has a history of pioneering the future of medicine. The Minnesota State Legislature allocated funding for research, commercialization, and clinical translation initiatives that improve or increase access to scientifically proven regenerative medicine throughout the state. The funding created an organization called Regenerative Medicine Minnesota (RMM).
THE
NEED
RMM funds revolutionary advances in scientific research, bio-business and education relating to regenerative medicine. The RMM Board of Directors, whose co-chairs include leadership from the University of Minnesota and Mayo Clinic, needed to create a new website and produce a series of grant videos, so all Minnesotans could be informed of the organization's work.
THE
SOLUTION
Since this was a new organization, it was critical to quickly establish an online presence that would set the foundation to this amazing mission. The two highest priorities were designing a professional website and producing grant recipient videos.
[The Highlights]
New Responsive Design.
The new website required an updated, modern look and feel that was responsive to mobile use. The site was designed for all major mobile browsers and devices (iOS and Android). It was compatible with all major desktop/laptop browsers.
[The Highlights]
Grant Recipient Videos.
Each year, RMM awards more than a dozen grants to researchers, bio businesses, and educators who are focused on regenerative medicine. Each recipient has both a professional and personal vested interest in their project. It’s our goal to bring that out in a compelling and meaningful story. We created a series of researcher interviews that highlighted each grant-funded research program. The challenge for us was to mindfully blend technical and common language into one video that would be viewed by a wide audience with varying medical savvy.
[The Highlights]
Annual Celebration Event.
At the end of each year, RMM hosts an annual get together to honor the work of the grant recipients. For this event, we created a celebration video showcasing their work and commitment to furthering medical research.
WEB SERVICES
PROVIDED
STRATEGY CONSULTING
WIREFRAME & PROTOTYPE
RESPONSIVE WEB DESIGN
WEB DEVELOPMENT
CONTENT MIGRATION
TESTING & QA
ANALYTICS & OPTIMIZATION
WEBSITE SUPPORT
ACCESSIBILITY COMPLIANCE
PROJECT MANAGEMENT
INFORMATION ARCHITECTURE DESIGN
TECHNOLOGIES
USED
DRUPAL CMS
BOOTSTRAP
HTML/CSS/JS
VISUAL STUDIO
VIDEO SERVICES
PROVIDED
CONCEPT DEVELOPMENT
INTERVIEW SCHEDULING
ONSITE VIDEO DIRECTION
ONSITE INTERVIEWS/VIDEOGRAPHY
VOICEOVER/MUSIC RECORDINGS
VIDEO ANIMATION
VIDEO EDITING
CLOSED CAPTIONING
ACCESSIBILITY COMPLIANCE
PROJECT MANAGEMENT
[Want to Know More?]