[Case Study]

Your Partner
for Navigating
Retirement

MSRS had just finished a brand analysis and strategy. It was determined during the course of that work that the MSRS website no longer supported the needs of their stakeholders or their brand.

[The Story]

The Minnesota State Retirement System (MSRS)

was established by the Legislature in 1929. They administer retirement plans that provide retirement, survivor, and disability benefit coverage for Minnesota state employees, the Metropolitan Council, and many non-faculty employees at the University of Minnesota and Minnesota State university system. MSRS covers over 56,000 active employees and currently pays monthly benefits to over 44,000 retirees and survivors.

THE 

 NEED

One of the strategic directions of MSRS’s Strategic Plan was branding. MSRS just finished a brand analysis and strategy. It was determined during the course of that work that the MSRS website no longer supported the needs of their stakeholders or their brand.

THE 

 SOLUTION

Our goal was to incorporate the new brand style and messaging into the redesign for the new website. The information architecture supported the new design and organized content in an efficient and logical manner for primary target audiences, while preserving deeper content structures to meet secondary audience needs. We used Drupal as the technology platform because it’s robust and mobile-first in focus, yet flexible enough to continue to grow and evolve with their web presence.

[The Highlights]

Responsive Design.

The redesign required an updated, modern look and feel that was responsive to mobile use. The site was designed for all major mobile browsers and devices (iOS and Android). It was compatible with all major desktop/laptop browsers (Chrome 70+, Safari 12+ for Windows, Firefox 64+, IE 11+, Microsoft Edge).

MSRS-NoBackground

SERVICES

PROVIDED

OPEN/CLOSED CARD SORT 

STRATEGY CONSULTING 

USER EXPERIENCE RESEARCH 

INFORMATION ARCHITECTURE DESIGN 

CONTENT AUDIT 

WIREFRAME & PROTOTYPE 

RESPONSIVE WEB DESIGN 

WEB DEVELOPMENT 

CONTENT MIGRATION 

TESTING & QA 

ANALYTICS & OPTIMIZATION 

WEBSITE SUPPORT 

ACCESSIBILITY COMPLIANCE 

PROJECT MANAGEMENT 

TECHNOLOGIES

USED

DRUPAL CMS

BOOTSTRAP 

HTML/CSS/JS 

SOLR STUDIO 

ACQUIA ENTERPRISE 

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