MSRS had just finished a brand analysis and strategy. It was determined during the course of that work that the MSRS website no longer supported the needs of their stakeholders or their brand.
The Minnesota State Retirement System (MSRS)
was established by the Legislature in 1929. They administer retirement plans that provide retirement, survivor, and disability benefit coverage for Minnesota state employees, the Metropolitan Council, and many non-faculty employees at the University of Minnesota and Minnesota State university system. MSRS covers over 56,000 active employees and currently pays monthly benefits to over 44,000 retirees and survivors.
One of the strategic directions of MSRS’s Strategic Plan was branding. MSRS just finished a brand analysis and strategy. It was determined during the course of that work that the MSRS website no longer supported the needs of their stakeholders or their brand.
Our goal was to incorporate the new brand style and messaging into the redesign for the new website. The information architecture supported the new design and organized content in an efficient and logical manner for primary target audiences, while preserving deeper content structures to meet secondary audience needs. We used Drupal as the technology platform because it’s robust and mobile-first in focus, yet flexible enough to continue to grow and evolve with their web presence.
The redesign required an updated, modern look and feel that was responsive to mobile use. The site was designed for all major mobile browsers and devices (iOS and Android). It was compatible with all major desktop/laptop browsers (Chrome 70+, Safari 12+ for Windows, Firefox 64+, IE 11+, Microsoft Edge).
OPEN/CLOSED CARD SORT
USER EXPERIENCE RESEARCH
INFORMATION ARCHITECTURE DESIGN
WIREFRAME & PROTOTYPE
RESPONSIVE WEB DESIGN
TESTING & QA
ANALYTICS & OPTIMIZATION