[Case Study]

Empowering
Educators to
Transform
Education

Math Recovery was undergoing some big changes to rebrand and refocus their nonprofit organization. They needed new product names, logos, refreshed branding, and a new website design. Their timeline was tight as they were preparing for the upcoming school year.

[The Story]

The US Math Recovery Council

transforms numeracy education through customized and unique professional learning with meaningful assessment and instruction. Their work provides teachers with interview assessment tools which identify assets within their students and push beyond possible pre-conceived ideas about what a student can and cannot do.

Smiling biracial girl watch video on laptop at home

THE 

 NEED

Math Recovery was undergoing some big changes to rebrand and refocus their nonprofit organization. They needed new product names, logos, refreshed branding, and a new website design. Their timeline was tight as they were preparing for the upcoming school year.

THE 

 SOLUTION

The first step in a major branding project like this is to conduct extensive research among key internal and external stakeholder. We needed to have a better understand of their perception of Math Recovery as an organization, including their product offerings. Then we designed naming and logo concepts and tested their receptiveness across various target markets. Once the winners were identified, we developed and implemented a refreshed rebranding strategy for their website.

Young girl studying with laptop at home

SERVICES

PROVIDED

MARKET RESEARCH 

CONCEPT DEVELOPMENT 

MARKET TESTING 

CUSTOM GRAPHICS

REBRANDING STRATEGY 

REBRANDING DOCUMENTATION 

WEBSITE DESIGN 

ACCESSIBILITY COMPLIANCE 

PROJECT MANAGEMENT 

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