Featured Case Studies
Our featured case studies represent recent works as we continue to create game-changing digital experiences that will take your project from average to extraordinary.

MN Department of Agriculture

Enhancing quality of life in Minnesota
MN Department of Agriculture

Flex Monitoring Organization

Evaluating medicare impacts
Flex Monitoring Organization

MN Department of Health

Improving the lives of Minnesotan's with arthritis
MN Department of Health

MN Board of Water & Soil Resources

Protecting Minnesota's water & soil resources
MN Board of Water & Soil Resources

University of Minnesota College of Design

Design for good, justice, & the future
University of Minnesota College of Design

MN Public Utilities Commission

Providing safe, reliable, & affordable energy for Minnesota
MN Public Utilities Commission

USDA Natural Resources Conservation Service

Conserving the nations soil, water, & air
USDA Natural Resources Conservation Service

MN Office of the State Auditor

Ensuring accountability for all local governments
MN Office of the State Auditor

StaySafeMN

Keeping Minnesota safe
StaySafeMN

MN Office of the Secretary of State

Expanding civic engagement
MN Office of the Secretary of State

[Case Study]

Making Each
Health Journey
Easier

CaringBridge teamed with Nighthawk to help launch their new brand awareness campaign, find ways to expand services, and deepen the connections made through their website

[The Story]

CaringBridge debuted in 1997

as a way for seriously ill people to create one central, online page that could keep friends and relatives updated about their health changes. Since then, the site has recorded nearly two billion visits.

CaringBridge-NoBackground

THE 

 NEED

Founder Sona Mehring was looking for ways to expand services and deepen the connections made through the site. CaringBridge teamed with Nighthawk Marketing to help launch their new brand awareness campaign.

THE 

 SOLUTION

Our services ranged from social media to web design and development.

Asset 1-8

[The Highlights]

“Share Your Heart” Portal

We designed and developed a user-generated video tool where each site visitor could create and share a customized video. The video-optimized tool offered playback across mobile types and designed for social sharing. CaringBridge had backend administrative control to review and approve photos.

[The Highlights]

“Share Your Story” Microsite.

We designed and developed a user-generated microsite to let site users share their stories with friends and family. We developed a pre-designed video template that asked users to create an orange or white heart (the colors of the heart in the CaringBridge logo) with an inspiring word or a loved one's name on it. Users then uploaded a photo, and it is added to the video.

Page_3R1_BrowseStories

[The Highlights]

Social Media Outreach

CaringBridge had several social media channels they maintained on a daily basis and needed to create content around campaigns, engagement post, images, and themes. They looked to Nighthawk Marketing to develop a library of monthly social media content available for their Community Engagement Strategist to keep their social channels growing and engaging while being creative about inserting their organizational offerings. The first objective was to establish the credibility of their mission and provide reasons to connect with their social audience. They wanted to create content that makes people passionate about what they see and share it with their communities or take action to engage with them. The second objective was to increase engagement and inspire spreading the word about CaringBridge through fun, shareable, engaging posts. They were trending on the low end and needed to ramp up the amount of content that would truly engage their audience.

03_back_to_school

SERVICES

PROVIDED

STRATEGY CONSULTING 

WIREFRAME & PROTOTYPE 

RESPONSIVE WEB DESIGN 

WEB DEVELOPMENT 

CONTENT DEVELOPMENT 

TESTING & QA 

ANALYTICS & OPTIMIZATION 

WEBSITE SUPPORT 

ACCESSIBILITY COMPLIANCE 

PROJECT MANAGEMENT 

GRAPHIC DESIGN 

SOCIAL MEDIA MANAGEMENT 

TECHNOLOGIES

USED

CONVIO

[Want to Know More?]

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