Our Contributions

  • Strategy Consulting
  • Branding 
  • UX - User Experience Research
  • IA - Information Architecture
  • Rapid Prototyping
  • Content Development
  • Web Design
  • Web Development
  • Testing & QA
  • Analytics & Optimization
  • Web Support
  • Interactive Map
  • Video Production
  • Accessibility Compliance

Technologies Used

  • Drupal CMS
  • Leaflet JS
  • Acquia Hosting


Regenerative Medicine Minnesota (RMM) is an organization created by the State of Minnesota to fund revolutionary advances in scientific research, bio-business and education relating to regenerative medicine. The RMM Board of Directors, whose co-chairs include leadership from the University of Minnesota and Mayo Clinic, chose Nighthawk Marketing to design and engineer their digital web platform so all Minnesotans could be informed of the organization's work.

RMM needed a team to connect with key audience stakeholders to develop a shared vision of how RMM could track content assets, educate the community, promote funding opportunities, and publicize the funded projects and their outcomes. They desired a digital design and development team who could engage stakeholders contributions and buy-in in order to create RMM’s website visual design and architecture. RMM content must be easily digested and the publically-funded grant projects prominent. Based on an analysis of their user goals, we created a brand, content strategy and Drupal website.

  • Promote RMM-funded projects for research, education, industries, and care delivery to patients.
  • Promote the State of Minnesota as the forefront of regenerative medicine science and practice.