Our Contributions

  • Strategy & Digital Consulting
  • Branding & Graphic Design
  • UX - User Experience Research
  • IA - Information Architecture
  • Rapid Prototyping
  • Content Development
  • User-Centric Visual Design
  • Website Design & Development
  • Testing & QA
  • Analytics & Optimization
  • Web Support
  • Interactive Maps
  • Video Production
  • Accessibility Compliance
  • Project Management

Technologies Used

  • Drupal CMS
  • GitHub
  • MediaTemple Hosting


Northfield Hospital & Clinics (NHC) outgrew its namesake city years ago by expanding into the Twin Cities metro area and collaborating with the Mayo Clinic to provide specialty medical services within its clinics and specialty centers. They recently accelerated their growth with building expansions and new specialty centers. NHC chose Nighthawk Marketing to support their new branding, digital marketing, and website needs and to assist with positioning their brand with a more targeted approach.

Project Goals:

  • Bring the hospital, clinics, specialties, and centers under a common banner
  • Break free of current geographic limitations
  • Set a strategic direction and framework for robust brand marketing
  • Unites with a common message, look and feel to internal & external audiences
  • Set the framework for a more strategic approach to marketing that supports the brand, supports more efficient use of marketing