Our Contributions

  • Strategy & Digital Consulting
  • Rapid Prototyping
  • Web Design
  • Web Development
  • Testing & QA
  • Analytics & Optimization
  • Web Support
  • Interactive Map
  • Accessibility Compliance
  • Marketing Audit & Strategy
  • Social Media
  • Search Marketing


Technologies Used

  • Drupal CMS
  • Leaflet JS
  • Bluehost Hosting

 

With partial funding from the USDA Forest Service, the Minnesota Department of Natural Resources launched the outreach campaign PlayCleanGo: Stop Invasive Species In Your Tracks® in 2012. Since then the campaign has expanded to include partner organizations across North America.

The campaign’s goal is to protect valuable natural resources while encouraging folks to enjoy the great outdoors. Using community-based social marketing to build brand recognition, their objective is to slow (and where possible to stop) the spread of invasive species by changing public and worker behaviors at risk of spreading harmful pests living on land or in water. PlayCleanGo promotes awareness, understanding, and cooperation by providing a clear call to action to be informed, attentive and accountable for stopping the spread of all invasive species.

 

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