Our Contributions

  • Strategy Consulting
  • Project Management
  • UX - User Experience Research
  • Content Audit
  • IA - Information Architecture
  • Wireframe & Prototype
  • Website Design & Development
  • Content Migration
  • Testing & QA
  • Analytics & Optimization
  • Web Support
  • Accessibility Compliance

Technologies Used

  • Liferay CMS
  • Bootstrap 


The Minnesota State Retirement System (MSRS) website is an important asset that helps empower Minnesota public employees to build a strong foundation for retirement. The site helps their staff to provide excellent customer service to help Minnesota public employees save and prepare for retirement.


As demand increased for completely seamless website experiences, MSRS hired Nighthawk Marketing to reevaluate their web strategies in order to meet these expectations. Throughout the project, we worked closely with various internal stakeholders comprised of executive, technical, and division work-group teams.


The end result was a newly designed and developed website that was designed with user experience front and center. The optimized, mobile-friendly website offers a customer-centric look and feel to make it easier to locate information and perform key user tasks. The new website is responsive and compatible with modern mobile devices and web interfaces.