Case Study: Kemper Insurance

Our Contributions

  • Strategy Consulting
  • Feasibility Study
  • Video Production


The Kemper family of companies is one of the nation’s leading insurers. With $11 billion in assets, Kemper is improving the world of insurance by offering personalized solutions for individuals, families, and businesses.

Kemper services approximately seven million policies covering insurance for auto, home, life, health, and valuables. Their success is heavily influenced by more than 30,000 agents and brokers who represent and sell their products. As a result, they wanted to dig further into these relationships and identify opportunities to better serve the agents and brokers to increase their productivity. They hired Nighthawk Marketing to conduct an extensive feasibility study, with one outcome resulting in a series of training videos.