If you have heart failure, your heart doesn’t pump as well as it should, so your blood doesn’t circulate as well as it should to supply your body with the oxygen and nutrients it needs to thrive. In a healthy heart, both ventricles (lower part of the heart) pump or beat at exactly the same time in a coordinated way. It’s like making a fist—all of the fingers squeeze in unison. But for many people with heart failure, the ventricles do not pump at the same time. It’s like making a fist just one finger at a time.
Boston Scientific was in the process of rebranding their training and marketing materials. They partnered with Nighthawk Marketing to work side-by-side with their marketing communications team to tackle the massive project.