Having a web presence is critical for every business. It keeps the business open 24 hours a day, seven days a week. A website is a key component of the business’s image and needs to present it as credible and competent, as well as making it stand out from all the competitors. Choosing the right open source content management system (CMS) for the website will affect how easy it is to present that image.
WordPress is one of the world’s most widely used CMS engines in the U.S. and around the world. Although there’s still a lot of skepticism surrounding it, much of that skepticism is misplaced. WordPress sites support businesses of all types and sizes. Well known companies using WordPress include the New York Times, Best Buy, CNN, the Rolling Stones and Katy Perry to name a few.
Get Started Quickly
For those who need to get a site up quickly with limited technical resources, WordPress is the easiest choice around. Users can get started without setting up their own hosting platform, if they choose to deploy on wordpress.com. Users who have a hosting environment ready can obtain the software from wordpress.org and deploy it to their local server.
When building a site with WordPress software, the design is controlled through “themes” which lay out the various elements on the page. There are a wide variety of themes available, some free and some for moderate cost. When using WordPress in hosted environments, entirely customized themes can be created, allowing a business to define a unique look as part of its brand.
It’s also easy to add functionality to WordPress without custom coding. WordPress supports “plugins”, which are added to the site and extend its functionality. Plugins offer features like enhanced user management, social network integration, and SEO optimization. Like themes, some plugins are available for free and others for moderate cost.
SEO Support and Analytics
WordPress has good SEO out of the box due to the way it presents pages. For one, pages have meaningful names that search engines can recognize. Even sites built on wordpress.com can add tags like “alt” and “title” to images, which helps search engines crawl and understand your web pages. Various plugins can be added to provide additional SEO support and provide analytics reports.
Blogs are a key component of many business websites. They’re a means to keep customers informed and also improve customer engagement and loyalty. WordPress was designed with blogging as one of its main features. It readily supports blogging with multiple authors, as is typical for many corporate sites.
Large Support Community
There is a large and active support community for WordPress. Many issues are discussed and resolved in the forums; WordPress support also responds to questions.
It’s possible to create a site using WordPress for free. Many casual bloggers do that. Because of the low cost of themes, plugins, and hosting services, even commercial sites can be developed using WordPress without significant expenses.
Ready for a WordPress website?
To see if a WordPress website makes sense for your company or organization, contact Nighthawk Marketing, a Minneapolis WordPress web design and digital marketing agency in Minnesota. We can help answer any questions, along with providing you an estimate and timeline for creating a custom WordPress website.