website design strategyStrategy

A Minneapolis Web Design Company.

Nighthawk delivers real-world solutions for complex problems by collaborating with our clients to create a roadmap to online success. Ranging from competitive analysis, industry trends and market research our website projects begin with a solid, strategic foundation.

website company creative designCreativity

Experience working with big brands.

We collaborate with you to combine our creative ideas and analytic expertise to transform ideas into actions across the full customer experience. From concepts, to wireframes and user-interface our team supports mobile, tablet and desktop web design.

responsive website design Technology

Innovative with attention to your deadlines.

The online world moves fast. Nighthawk team members are experts on web best-practices and keep up-to-date on the latest innovations in website and application development. We have extensive experience developing CMS websites such as WordPressJoomla, Drupal, Tridion, Magneto, and SharePoint to name a few.

Meeting your Web needs for TODAY and the FUTURE

Minneapolis Website Design Company

Nighthawk Marketing is an innovative, leading website design company headquartered in Minneapolis, Minnesota. We develop your website or application to be functional and flexible. Our web designers and developers will build your project based on a set of best-practices and your wish list of features and functionality.

Responsive Design

Responsive Design

Our responsive web designs target all computing devices including desktops, laptops, notepads, tablets, and smartphones. They also work across the various mobile operating systems including Android, iOS and WP8 mobiles. 

Browser Compatibility

Browser Compatibility

Our websites operate effectively with Windows XP/7/8, Mac OS/X/10.5+, IOS 5+, Android Gingerbread, Internet Explorer 8+, Firefox 19+, Safari 5+, Google Chrome 17+, Mobile Safari (IOS), Chrome (Android), and Android Browser.

Search Optimization

Search Optimization

Search engine optimization (SEO) is a critical piece of your website project. It tells the search engines who you are and what you do. We base our search methods on the white hat principles and guidelines laid down by Google, Yahoo and Bing. 

Social Media Integration

Social Media Integration

There are many social media plugin tools that work seamlessly with our websites that incorporate all your social media platforms. We design all pages with social integration and include Open Graph meta codes for optimal social sharing experiences. 

ADA/508 Compliance

ADA/508 Compliance

Federal regulations require government websites to be accessible to people with disabilities. Our team is experienced with creating WCAG 2.0 and Section 508 compliant websites. Our VPAT document is available upon request.

Brand Compliant

Brand Compliant

We take brand adherence and execution very serious. We pay close attention to logo and word mark usage and positioning, site typography, color schemes, background gradients, action buttons, etc.

Site Analytics

Site Analytics

We use a collection of free and paid tools, including Google Analytics and Webmaster Tools, to help you understand the metrics and value of your website visitors.

Website Design & Development – Working with Nighthawk Marketing


Project Management & Planning

The project starts with a kickoff meeting to cover strategic and administrative topics. Strategic discussions will help ensure everyone is on the same page regarding website goals and objectives, functionality, branding, etc. Administrative discussions will cover team introductions, reviewing key project parameters (deliverables, formal timelines, review/approval processes, action items, next steps approval, communication process etc.), gathering login/password information, contact lists, and setting up the development server.

Information Architecture & User Interface UI Design

Our senior project manager will lead meetings between your staff and our web team to identify information architecture (navigational structure) and overall flow of your website. Action items include a main navigation and standards discussion and guide development. At this stage we’ll begin to build the wireframe and content mapping spreadsheet.

Website Design & Layout

Our senior project manager will lead meetings between your staff and our web design team to identify specific design elements, brand restrictions, and the overall feel and personality of your website. Next our web team will create layout concepts for your review, with iterations made to the selected concept until approved for programming.

Site Development

At this point your site really begins to come to life! This is when we create a functional website by transforming your new design files into a CMS website. Our web team creates all the functional details in this step to ensure the vision we’ve described throughout the project is realized. You’ll gain access to the site allowing you the visibility to follow along as we continue to develop it. We’ll seek your input and feedback, and integrate your suggested changes in two revision cycles.

Content Development & Migration

We’ll leverage the content map and workflow checklist to track existing and new content pages including the source of content, review status, copy edit status, responsibilities and due dates for approval. Content pages will be marked final before moving forward with coding live pages. Any regulatory issues that need to be addressed in content will be flagged at this time.

Site Testing & Quality Assurance

Each phase of your project undergoes review and testing. Before your website goes live, our web team will conduct extensive testing and quality control. This intensive process ensures your site meets best-practice standards. This test life cycle starts with requirement analysis through user acceptance. We testing areas covers planning, development, execution, results analysis, defect retesting, regressions, closure and reporting. We follow Agile, Scrum, and Waterfall QA methodologies when applicable.

Go Live Launch

After final review and testing of the website, your domain name will be directed to the developed website. With that, your new website will be launched to the public. A new XML sitemap will be uploaded to top search engines to send the signal that new content is available and should be crawled.

Staff Training & Technical Support

After your site is launched, we’ll provide online training and documentation for your staff so they can become familiar on how to access the backend administrative dashboard and locate the various pages and modules. Our technical support services are centered around updating, enhancing, and keeping up with the many housekeeping items required to maintain a fresh website. Email and phone support is available Monday-Friday during normal business hours, with a staff person checking emails after hours in case of emergencies.

Time to refresh your outdated website?

Call 952-322-4794 or email for a FREE consultation.

Nighthawk Marketing is a Minneapolis web design company and digital marketing agency in Minnesota. We work with companies of all sizes, start ups to Fortune 100, from the Twin Cities and across the country.