seo minneapolis search engine optimization

Minneapolis SEO Agency in Minnesota

Our Minneapolis SEO agency in Minnesota works closely with B2B and B2C companies to maximize their online visibility. We have extensive experience building and managing SEO strategies for clients from the Twin Cities and across the country. We work with companies from various industries such as legalretailhealth caregovernment, non profit, education, and financial to name a few. When people search Google for the type of product and services you offer, does your website show up on the first page of the search engine results page? If not, you are missing out on a huge opportunity for your business. Research has shown that over half the people searching on Google never click on to page two.

“We get search ranking results,” says Andrea Douglas, chief marketing officer at Nighthawk Marketing, a Minneapolis SEO company in Minnesota. “Our teams use ethical search engine optimization and powerful search marketing strategies to drive business growth using Internet marketing.” We employ solid “white hat” SEO techniques that track the progress of your site on search engine rankings regularly. We adopt strategies and methods to increase those rankings and generate clicks and conversions. Businesses can expect to see the benefits of a basic search optimization strategy within 60–90 days depending on the competitiveness of their chosen keywords and market.

How we perform search engine optimization (SEO)

We have extensive experience building and managing SEO strategies for optimizing websites for search engines. We base our search engine optimization methods on the principles and guidelines laid down by Google and other search engines such as Bing and Yahoo. If people cannot find your website in search engine results, they will reach out to your competitors who are displayed. Your website is meant to do business and earn revenue. Here’s how our SEO Minneapolis agency experts in Minnesota MN can assist you in optimizing your site.

Website Audit

The first step we take is to audit the performance of your current website. We’ll dive into your Google Analytics and Google Webmaster tools to analyze key metrics such as page traffic, bounce rates, keyword usage, traffic sources, etc. We’ll also take a close look at your backend programming code to see where your site rates on important search optimization coding practices.

Keyword Research and Competitive Analysis

Keyword research and competitive analysis are important aspects of any optimization strategy. Using the proper keywords in your site is vital to driving traffic from the search engines. Online visitors will search for products or services with the help of a particular keywords or keyword phrases. Your site may have the best information and the best services offered for a particular product, but if the relevant keyword is not used, your efforts will be in vain. In fact your site will not even be featured in a search engine. Proper keyword research and competitive analysis are basic essentials of our Minnesota SEO firm solutions.

On-Page Optimization

Content optimization is another key aspect to SEO. The content on your site should be relevant and updated on a regular basis in order to generate traffic to your site. When we begin SEO, we want to make sure your website design supports your content and helps visitors find information. You want to place information in key places. On-page optimization is a fancy term for making sure your web pages are designed to help your visitors quickly find the information they are looking for. Factors include metadata, descriptions and titles of appropriate length. Our strategy involves looking at a list of over 30 on-page factors and making sure each page is set up appropriately.

Off-Page Optimization

When your website contains information that people find useful, many times they will link to it. That is why search engines look at how many links there are to a particular web page in order to determine how relevant that search term or phrase is to a particular web page. Link building from other websites is a method that marketers use for increasing the exposure and traffic they get to their website. It’s important to build links with websites that are relevant to your products, services, and industry.

Combine SEO with PPC to increase results

PPC, also known as pay-per-click advertising or search marketing, can be a fantastic way to find leads and traffic online. PPC advertising is simply another optimization tool which can be adopted to drive traffic and qualified leads to your website and to make your website search-engine friendly.

Learn more about SEO strategies and tips

Make sure to visit our Search blog page to read about the latest news regarding search-related topics. You’ll find helpful strategies, tips, and just basic FYI tidbits that have been compiled by our Minneapolis SEO team.

Contact an established Minnesota SEO agency in Minneapolis today

Ready for your website to move up in rankings on Google? Call us at 952-322-4794 or contact our Minnesota SEO agency by email to arrange a FREE, no-obligation consultation.


By Andrea Douglas