Insurance agency looks to generate leads and sales with a new responsive website

Insurance agency looks to generate leads and sales with a new responsive website

The insurance industry is a very crowded and competitive space for agencies. JA Price - Digital marketing services provided by Nighthawk MarketingIt’s an industry based on tradition, where business assumptions and models have shaped the way agencies generate leads and sales. However, times are quickly changing with the lightning advances of technology and social media. Insurance agencies are now operating within a world where creating new customer engagement models and embracing new and emerging technologies are a must to stay in business. Like so many other industries, we are experiencing seismic changes that are redefining competitive boundaries and customer loyalty.

JA Price looks to stay ahead of the competition

JA Price has been providing business and personal insurance coverage on a national, as well as international basis, for more than 65 years. During that time, they also offered personal liability/E&O insurance, bonds and surety, and employee benefit services. The goal of the agency is to provide their customers with the best value for their premium dollar. To stay ahead of the competition and address the shifts and challenges brought on in this new digital world, JA Price realized they needed to rebuild their website. In early 2014, JA Price engaged the Minneapolis web design agency of Nighthawk Marketing for its expertise in building responsive websites for insurance agencies.

Responsive web design for all mobile devices

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Many potential and current clients of insurance agencies use their smartphone to research information, check claims, or log in to MyWave. As a result, it’s important to have a website that can be easily viewed and navigated using a smartphone or tablet. One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This was an important design feature since it’s impossible to anticipate all the devices and screen sizes customers would use to access their website.

Integration with MyWave Portal

The new website incorporated the MyWave portal. MyWave is a personalized website that allows users to click, connect, and communicate with JA Price. It’s a collaboration center that allows a seamless exchange of information sharing from JA Price to its customers and vice versa. After logging into the portal, it gives users access to time-saving tools and resources while building convenience into managing everyday work tasks.

Learn more about websites for Insurance Agencies

To learn more about how responsive web design can generate new leads and revenue for your insurance agency, contact Nighthawk Marketing, a Minnesota digital marketing agency in Minneapolis St. Paul. We can help answer any questions, along with providing you an estimate and timeline for creating a dynamic and search optimized website for your agency.


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