Minneapolis Web Design & Digital Marketing Agency for Healthcare Organizations

Nighthawk Marketing has many years of experience working with healthcare organizations in Minnesota and throughout the country. Our goal is to help healthcare organizations leverage digital marketing initiatives that build brand awareness, foster the growth of hospital medicine, and advance the quality of patient care. Industry experts and research suggest that over the next five to ten years, there will be fundamental shifts in how professionals and consumers process information, how it is disseminated and who can and wants to support those activities.

Our team is vibrant, passionate, responsive and approachable about website technology and digital marketing strategies. We work with all types of healthcare organizations such as Academic Medical Centers, Associations, Hospitals, Health Systems, Home Health & Hospice, Integrated Health Systems, Medical Centers, Medical Schools, Pharmaceuticals, Physician Practices, Research Centers and Institutes.

Website Redesign, Development, and Support Services for Healthcare

Many of Nighthawk Marketing’s healthcare clients had an outdated website that was long overdue for a redesign. In most cases, they were seeking a website design and development firm that could lead them through the entire Website Development Life Cycle (WDLC). Requirements included installation and configuration of a new content management system (CMS), as well as website rebranding, redesign, content development, content conversion, training, testing and implementation. After implementing the redesign, they wanted the firm to provide subsequent website hosting and technical support services.

Transitioning to a modern CMS, for example Drupal, provides an opportunity to redesign your public website with a focus on meeting the needs of your clients, stakeholders, and staff. The redesigned website will provide improved navigation and a consistent look and feel for all your Administrations, Divisions, Offices, and business group web pages. Internally, the redesigned website will offer simpler content management capabilities, improved user management and administration, and the ability to integrate mobile and modern social media into the website solution.

We build healthcare websites of all sizes and functionalities, including those for larger organizations with many services in many different areas. When building websites, we’ll work closely with your Marketing and IT teams to design and develop a responsive website that provides a positive user experience. We want to engage your audiences before, during and after their journey with your healthcare organization. Once your site is built, we’ll maintain your website and keep it current as audience needs and technology changes. We are always available for ongoing training and consultations when needed.

Contact us today to learn more about how we can help support your healthcare organization.

  • "Working with Nighthawk Marketing was a great experience. I was very impressed with their ability to quickly get up-to-speed on both our product line and brand guidelines. Their understanding of the health care market was also a big plus."
    ~ Steve J. – Boston Scientific
  • "It was fantastic to hire Nighthawk Marketing and have them hit the ground running on a high-impact, quick turntime marketing initiative. Their ability to meet all of our deliverables under tight deadlines was much appreciated by our team members and executives."
    ~ Kari H. – BioMedix

Helping Healthcare organizations build brand awareness and improve the health of patients!

 

Responsive Web Design

Responsive Web Design

Our web designs are responsive and provide an optimal viewing and interaction experience – easy reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices.

 

Digital Strategy & Consulting

Digital Strategy & Consulting

We develop and implement strategies centered on delivering your message clearly, confirming your credibility, and connecting your target prospects emotionally across multiple marketing channels.

UX/IA Research & Testing

UX/IA Research & Testing

We conduct both in-person and online interactive discovery sessions with users to gain a better understanding of their requirements and expectations for finding information easily, logically, and intuitively.

 

Search Optimization & PPC Advertising

Search Optimization & PPC Advertising

We are Google AdWord certified with extensive experience building and managing SEO strategies and PPC campaigns to maximize your website’s rankings on major search engines.

CMS Web Coding & Development

CMS Web Coding & Development

We specialize in front-end and back-end development. We work with many open-sources and proprietary CMS platforms – WordPress, Drupal, Tridion, Umbraco, Kentico, SharePoint, Bootstrap, Foundation.

 

Graphic Design & Branding

Graphic Design & Branding

Our designers have lots of experience concepting, designing, and producing a wide range of printed marketing materials. We closely follow brand guidelines to ensure consistency across every component.

Web Support & Maintenance

Web Support & Maintenance

Our maintenance support services focus on updating any security, software, module, and plugin upgrades as they become available. We also support existing sites not built by us.

 

Video Production & Editing

Video Production & Editing

We produce a wide range of animated and people videos for purposes such as instructional, testimonials, commercials, demonstrations, promotional and more.

 

WCAG 2.0/Section 508 Compliance Experts

 

Our team is knowledgeable and experienced with creating ADA compliant websites. We adhere to the standards set by W3C for XHTML, HTML5, CSS, and Section 508. Accessibility compliance begins at the web design phase. Our web designers collaborate with our accessibility specialists to strategize color combinations, features and functions.

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LATEST VIDEO PRODUCTION PROJECT: Vital Life Chiropractic

This is a company video we produced for Vital Life Chiropractic. Company videos are a great way to promote your business. It gives the owner or top executive the chance to tell the history about your company and what sets you apart from the competition. It puts a face behind your company which will increase the personal connection with your customers. We can film at your office location or at our in-studio location in Minneapolis.

LATEST WEB DESIGN PROJECT: Northfield Hospital & Clinics

 

Northfield Hospital & Clinics (NHC) outgrew its namesake city years ago by expanding into the Twin Cities metro and collaborating with the Mayo Clinic to provide specialty medical services within its clinics and specialty centers. They recently accelerated their growth with building expansions and new specialty centers. NHC chose Nighthawk Marketing to support their new branding, digital marketing and website needs to assist with positioning their brand in a more targeted approach.

Northfield Hospital & Clinics - Website Designed by Nighthawk Marketing

Check out more of our work for Healthcare organizations.

Ready to take your website and marketing efforts to the next level?

Call 952-322-4794 or email info@nighthawkmarketing.com for a FREE consultation.

Nighthawk Marketing is a Minneapolis web design company and digital marketing agency in Minnesota. We work with healthcare organizations of all sizes located in Minnesota and across the country.

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