Minneapolis Web Design & Digital Marketing Agency for Academic and Higher Education Organizations

Nighthawk Marketing has many years of experience working with academic and higher education organizations in Minnesota. Our goal is to help schools and universities leverage online marketing initiatives that increase online visibility for attracting prospective parents and students, along with creating a functional and user-friendly website for existing students and staff.

Our team is vibrant, passionate, responsive and approachable about website technology and digital marketing strategies. We work with both private and public institutions from kindergarten through 12th grade (K-12), along with state colleges and universities. We also support state government agencies that set overall educational standards, mandate standardized tests for K–12 public school systems, and supervise state colleges and universities.

Website Redesign, Development, and Support Services for Academic Institutions

Many of Nighthawk Marketing’s academic and higher education clients had an outdated website that was long overdue for a redesign. In most cases, they were seeking a website design and development firm that could lead them through the entire Website Development Life Cycle (WDLC). Requirements included installation and configuration of a new content management system (CMS), as well as website rebranding, redesign, content development, content conversion, training, testing and implementation. After implementing the redesign, they wanted the firm to provide subsequent website hosting and technical support services.

Transitioning to a modern CMS, for example Drupal, provides an opportunity to redesign your public website with a focus on meeting the needs of your clients, stakeholders, and staff. When you work with us, you get a firm with the knowledge, skills, and experience to transform and organize your legacy website content to more efficiently and effectively meet the needs of your website visitors. A majority of the redesigned website content will be migrated from the legacy website; however, there are many cases where new and/or revised content is required to meet current business needs.

We build websites of all sizes and functionalities, including those for larger colleges and universities with many major degree categories. When building websites, we’ll work closely with your Marketing and IT teams to design and develop a responsive website that provides a positive user experience. Our websites are accessible, attractive, flexible, and have a vibrant look and feel driven by the needs of your primary audiences – current and prospective students, parents, foundations, job candidates, alumni, and community members. Once your site is built, we’ll maintain your website and keep it current as audience needs and technology changes. We are always available for ongoing training and consultations when needed.

Contact us today to learn more about how we can help support your school, college, or university.

Helping schools, colleges, and universities spread their message to current and prospective students, parents, foundations, job candidates, alumni, and community members!

 

Responsive Web Design

Responsive Web Design

Our web designs are responsive and provide an optimal viewing and interaction experience – easy reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices.

 

Digital Strategy & Consulting

Digital Strategy & Consulting

We develop and implement strategies centered on delivering your message clearly, confirming your credibility, and connecting your target prospects emotionally across multiple marketing channels.

UX/IA Research & Testing

UX/IA Research & Testing

We conduct both in-person and online interactive discovery sessions with users to gain a better understanding of their requirements and expectations for finding information easily, logically, and intuitively.

 

Search Optimization & PPC Advertising

Search Optimization & PPC Advertising

We are Google AdWord certified with extensive experience building and managing SEO strategies and PPC campaigns to maximize your website’s rankings on major search engines.

CMS Web Coding & Development

CMS Web Coding & Development

We specialize in front-end and back-end development. We work with many open-sources and proprietary CMS platforms – WordPress, Drupal, Tridion, Umbraco, Kentico, SharePoint, Bootstrap, Foundation.

 

Graphic Design & Branding

Graphic Design & Branding

Our designers have lots of experience concepting, designing, and producing a wide range of printed marketing materials. We closely follow brand guidelines to ensure consistency across every component.

Web Support & Maintenance

Web Support & Maintenance

Our maintenance support services focus on updating any security, software, module, and plugin upgrades as they become available. We also support existing sites not built by us.

 

Video Production & Editing

Video Production & Editing

We produce a wide range of animated and people videos for purposes such as instructional, testimonials, commercials, demonstrations, promotional and more.

 

WCAG 2.0/Section 508 Compliance Experts

 

Our team is knowledgeable and experienced with creating ADA compliant websites. We adhere to the standards set by W3C for XHTML, HTML5, CSS, and Section 508. Accessibility compliance begins at the web design phase. Our web designers collaborate with our accessibility specialists to strategize color combinations, features and functions.

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LATEST VIDEO PRODUCTION PROJECT: University of Minnesota

This is a testimonial video we produced for the University of Minnesota. Student testimonial videos are a great way to promote your school. Leave it to your students to tell the story to others about how much they like your school or how happy they were with their professors. Your students can be filmed at their location or at our in-studio location in Minneapolis.

LATEST WEB SUPPORT PROJECT: Minnesota Private College Council

The Minnesota Private College Council (MPCC) is a 501(c)(4) organization that represents the 17 nonprofit, private colleges and universities that are members of the Council. MPCC’s website was designed in 2011 using Drupal 6 as its CMS. Due to our experience building and supporting Drupal CMS websites, MPCC hired Nighthawk Marketing to provide both technical and maintenance support services. We upgraded the entire site to Drupal 7 while keeping the current look and functionality. We rebuilt the entire registration system with new features and functionality. All work was designed, coded, and tested on a development server before migration to the live site. Our maintenance support services are for updating security, software, module, and plugin upgrades as they become available.

Minnesota Private College Council - Web Support by Nighthawk Marketing

Check out more of our work for Academic organizations.

Ready to take your website and marketing efforts to the next level?

Call 952-322-4794 or email info@nighthawkmarketing.com for a FREE consultation.

Nighthawk Marketing is a Minneapolis web design company and digital marketing agency in Minnesota. We work with both private and public institutions K-12, state and private colleges, universities, and state government education agencies.

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