While picking a domain name for your website or company might not seem like a big deal, there are actually many factors to consider. You’ll want to devote sufficient time and effort to think through the possibilities and pros/cons of different names. Time spent upfront carefully researching domain name options can pay big dividends down the road.
Here are some considerations from Nighthawk Marketing, a Minneapolis SEO firm in Minnesota.
- SEO & Google: Selecting a domain name for a company website is an important step for increasing search visibility. Currently, domain names that are closely associated with keywords have traction for increased rankings and visibility on SERPs or search engine results pages. Examples of this tactic include www.SpringfieldFlorest.com or www.BloomingtonDentist.com. Notice how the domain name contains a keyword phrase that describes the business or service offered and includes the geographical location (city or state) of the business.
- Availability: Sites such as Go Daddy or Network Solutions make it easy to see which domain names are available. Dot com and dot net site extensions are still the most popular in the United States. To begin the process, simply search a domain register’s database to determine if the name is taken. Many sites offer access to domain auctions where you may be able to purchase a domain name that is already taken but available for sale. Proceed with caution, however, when purchasing a domain name from an individual. Scammers find this easy prey.
- Branding: Make your domain name memorable. Say your domain name out loud, write it down and share it with friends. You want the domain name to be appealing to your target audience. You might like to keep it short in order to make it easy for others to recall, pronounce and type. Remember, you might want to use this vanity domain as your email, so keep it email friendly.
- Registration: Once you decide on a domain name, the registration process is pretty simple. Again sites like Go Daddy or Network Solutions make the registration process easy and inexpensive. Take note that in addition to the main spellings, you’ll want to register alternative spellings and misspellings. By purchasing misspelled versions of your domain names, you’ll block your competitors from registering them. To gain further security for your brand, be sure to register the .com, .net, and .org versions of your domain name to protect this important intellectual property element.
Researching, selecting and registering a domain name can pay back significant search dividends for a company if performed correctly. If you’re still unsure or uncomfortable doing this yourself, you can always reach out to us at Nighthawk Marketing, a Minneapolis SEO agency in Minnesota. Our SEO team can help answer any questions, along with securing the best domain name and iterations for your company.