I’m sure by now you’ve heard the phrase, “Content is King” and wonder if this is still true. The short and long answer is still yes. With the explosion of smartphones and social media platforms, people are consuming lots of content at an amazing pace. While content is still the king, companies can take advantage of this opportunity by developing and marketing the right content for their target market. The objective is to create great content to attract and retain customers.
How do you define great content
Rather than emphasizing the features and benefits of your product or service, focus on educating your target market so they can make better buying decisions. Content that provides useful and relevant information leads to confidence and trust, and most likely a customer. You want to come across as an expert in your field, not a sales rep looking to seal a deal. You’ll know you’re on the right track with great content when your readers “Like” your content and are willing to comment and share it with their social media networks.
Content plays a key role in SEO
One of the factors search engines look for when determining ranking positions is the content on your web page. After all, this is the information that site visitors are looking for when searching the web. You want to provide enough good content to encourage people visiting your website to take the next step. This could be linking to another page on your website, sharing your information on your web page via social media, or contacting your organization via a contact us form, email, or phone. These actions demonstrate to search engines that your web page was a great match for the keyword search.
Get to know your target market
It’s important to know who your target market is and the types of information they are looking for. Go back and think about the past meetings you or your staff has had with prospective clients. Identify the questions they asked about your company, your products and services, your industry as a whole. During the meeting did they expand on their goals, objectives, wishes and hesitations. These areas should be the foundation for building great content for your web pages and blogs. Remember, content development and marketing is a customer-centric strategy. Your goal is to attract and connect with your target market. You want your content to drive qualified leads for your business.
Don’t let time stand in the way of generating great content
Like most businesses, finding time on a regular basis to develop great content is the ultimate hurdle. You’re swamped with day-to-day responsibilities that leave no time for content research and writing. If you find yourself in this scenario, we can help. Nighthawk Marketing has a team of content writing experts that specialize in many industry niches. To learn more about our content development services, contact Nighthawk Marketing, a Minnesota content development and digital marketing agency in Minneapolis St. Paul. We can help answer any questions, along with providing you an estimate and timeline for creating great content for your website.