Basic design elements to make your website stand out

Basic design elements to make your website stand out

No matter what kind of website redesign you’re looking for, it needs to be visually appealing. Sure, content and navigation are super important, but if your website is an eyesore, your visitors aren’t going to stick around very long. Fortunately, by incorporating just a few simple design components into your website, you’ll be well on your way to a site that’s a sight for sore eyes.


Never underestimate the power of the right font and don’t choose just any ole’ font for your site. Instead, fonts should reflect the overall look and feel you’re trying to accomplish. For example, if you want your site to appear authoritative and professional, you’ll probably want to stick with a basic serif or sans-serif font like Times New Roman or Arial. On the other hand, if you want to have a little more fun (perhaps you have a company that sells children’s clothing and accessories), then you might be able to get away with a script or handwriting font. No matter which font you end up choosing, make sure it’s 100% readable for your users and that the font you’re using is found on most computers (both Mac and PC operating systems).

Color Scheme

Another vital component of any visually appealing website is an appropriate color scheme. Keep in mind that what’s appropriate for one website might not be for another. For instance, if you have a law firm website, you’ll probably want to stick with neutral and earthy colors as opposed to bright and playful ones. On the other hand, more playful color schemes may be more appropriate for a blog. Regardless of the color scheme you choose, try to stick to no more than three main colors so as not to overwhelm your visitors. Be sure to use the same color scheme throughout every page of your website for consistency. Furthermore, shy away from extremely bright, neon colors (such as lime green or hot pink), as these can quite literally be a pain to look at and may scare your visitors off.

Photos and Graphics

Finally, understand that today’s Web users expect most websites to incorporate visual elements in the form of photos, graphics, videos, or a combination of all of these. If you want professional-looking graphics, such as charts, banners, and animations, we recommend you hire a professional. The last thing you want is to incorporate amateur-looking graphics into your site. On that same note, if you plan on adding photographs to your site, invest in a professional camera or hire an actual photographer. This is especially important if you plan on selling any products via an eCommerce plug-in. This way, you can make sure that your inventory is displayed in the best possible light. After all, would you be likely to buy something online if you didn’t have access to a quality photo of the item? Probably not!

By keeping these three vital components in mind as you start your website redesign project, you can give it more appeal and encourage your visitors to stick around longer.

Work with a professional website design agency in Minnesota

Designing a visually stunning website isn’t easy and should be left to a professional web design agency. Contact Nighthawk Marketing, a Minnesota web design and digital marketing agency in Minneapolis St. Paul. We can help answer any questions, along with providing you an estimate and timeline for redesigning your website.


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