The University of Minnesota’s Humphrey School of Public Affairs ranks among the top graduate schools of public affairs at public universities in the country. The School offers five graduate degrees as well as several graduate certificates. Nighthawk Marketing was retained to put the School “on the Internet radar” of more well-qualified prospective students by making the School easier to find online for key search terms and by strengthening its web presence.
We provided strategic direction and tactical implementation to achieve the School’s objective. Our team optimized the pages of the graduate degree and certificate programs so they ranked on the first page of Google for relevant search phrases. We also redesigned the home page and created testimonial videos to maximize site user experience and drive qualified leads to Admissions.
Web Frontend Development
Search Engine Optimization